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Tracking First
Tracking First

Get accurate campaign data by using Tracking First to create, classify, and validate tracking codes while enforcing standardization in campaign management.

Get accurate campaign data by using Tracking First to create, classify, and validate tracking codes while enforcing standardization in campaign management.

Tracking First enforces data quality through standardizing the way marketers create, classify, and validate campaign tracking codes. The API integration to Adobe Analytics supports accurate data analytics. Tracking First enforces standardization on the front-end of marketing campaigns to maximize accurate data quality on the back-end for analytics.

Tracking First standardizes and structures campaign data coming from all marketing channels so that teams across the enterprise can make faster and more accurate decisions. The result is higher returns on investment in analytics, business intelligence and marketing spend by enabling the enterprise to operate using clean source data.

Tracking First helps digital marketers continually improve the outcomes of their marketing campaigns by enabling them to make better campaign decisions from trusted data. Marketers use Tracking First to set up their tracking properly by defining and standardizing metadata across the enterprise. Digital marketers then create and confirm campaigns using Tracking First's automated pre-flight checklist to ensure results will be clear and actionable. Tracking First collects data from various systems across an enterprise and presents a unified view, in real time, for easier analysis and optimization. More than 3,500 brands use Tracking First to generate trusted campaign analytics.

Documents
Tracking First Product Benefits.pdf

Contact us to learn more, set up a free sandbox, or to sign-up.

Installation instructions:
Account Setup in Adobe Analytics.pdf

Email
info@trackingfirst.com

Phone
(385) 429-2453

URL
https://trackingfirst.com/contact/

Other information:
Website: https://trackingfirst.com
Contact Us: https://trackingfirst.com/contact/
Phone: (385) 429-2453