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Invoca
Invoca

Bring real-time call data, conversation insights, and conversions into Adobe Experience Cloud to measure ROI, personalize customer experiences, and drive more revenue.

Bring real-time call data, conversation insights, and conversions into Adobe Experience Cloud to measure ROI, personalize customer experiences, and drive more revenue.

Invoca for Adobe Experience Cloud gives marketers granular attribution and visibility into which marketing channels and web activity drive inbound calls. This data empowers marketers to:

- Measure offline call activity and insights directly next to digital data in Adobe Analytics to get a 360-view of the customer experience. Then, use that information to make data-driven decisions that optimize marketing spend and maximize ROI.

- Use Invoca's machine learning algorithm, Signal AI, to identify outcomes that designate the type of call, caller, and outcomes in real-time, for immediate closed loop attribution. Build dashboards in Workspace that slice and dice data based on different segments to discover target customers, their behaviors, and how best to engage with them.

- Incorporate call data alongside online actions to better understand which A/B activities are driving desirable outcomes.

- Share call-related segments with Adobe Target, Adobe Media Optimizer, and Adobe Audience Manager then leverage these segments to deliver personalized content and better ad targeting.

- Easily implement the Invoca Tag across websites with Invoca's Extension in Adobe Launch

Documents
Invoca for Adobe Data Sheet.pdf
Customer Case Study_Cvent_Adobe + Invoca.pdf
AI for Call Intelligence.pdf
2018_Call Intelligence for Adobe .pdf

Release notes

Installation instructions:
Analytics Data Connectors Wizard

Email
adobe@invoca.com

Phone
(855) 577-0249

URL
https://www.invoca.com/

Other information:
https://www.invoca.com/integrations/adobe/