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Munvo campaignQA: Automated Quality Assurance
Munvo

campaignQA helps marketers apply and enforce QA rules within their marketing tools, resulting in greater confidence and better marketing messages.

campaignQA helps marketers apply and enforce QA rules within their marketing tools, resulting in greater confidence and better marketing messages.

Quality Assurance (QA) issues and errors are on the rise as digital marketers and marketing operation directors struggle to manage the increased volume and complexity of personalized marketing messages. Incomplete dynamic fields, over communicating and missed deadlines are just a few of the many problems they are facing.

To address these QA issues, Munvo has introduced campaignQA, a tool that complements your marketing solution and improves the marketing execution process. campaignQA is designed to support your inbound and outbound marketing automation applications such as Adobe Campaign.

Why choose campaignQA?
- Automate the validation of inbound and outbound marketing campaigns and monitor the results with robust alerting and reporting features.
- Manage contact frequency controls with an easy-to-use, drag and drop interface that requires no coding.
- Enable a rules-based validation approach for marketing data/marketing datamart quality
- Ensure fulfillment vendors interpret list files correctly and that test and control cell sizes match the plan of expected response and lift rates.
- Maintain a comprehensive audit trail of compliance for internal privacy policies and emerging regulatory rules, such as GPDR and CASL.

What is at stake?
- Sending incorrect offers and messages to the wrong customers.
- Growing customer fatigue and increasing the number of opt-outs.
- Decreasing conversion rates.
- Litigation, regulatory penalties and fines associated with privacy policies such as GDPR and CASL.

To learn more, visit http://munvo.com/ or email us at info@munvo.com

Installation instructions:
Munvo campaignQA Architecture Guide.pdf

Email
info@munvo.com

Phone
+1 (438) 503-4505

URL
http://munvo.com/campaignqa/

Other information:
http://munvo.com/contact-us/

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