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Adobe Analytics for Video Launch Extension
Adobe

Adobe Analytics for Video accomplishes standardized measurement of video streams across devices and players to make actionable decisions and capture meaningful insights.

Adobe Analytics for Video accomplishes standardized measurement of video streams across devices and players to make actionable decisions and capture meaningful insights.

Adobe Analytics for Video is an add-on to the base Analytics offering that provides clients with robust video measurement for content, audio and advertisements. Video Analytics (VA) provides many benefits to customers to allow for real-time monitoring, detailed analysis, actionable insights and monetization opportunities.

Adobe Analytics for Video enables clients to track the full customer journey across their site, which includes video consumption, and these measures are easily integrated into Analytics reporting and other Experience Cloud products. Video measurement allows you to slice and dice your data into multiple dimensions and segments, capturing all of the metadata you need to do a full detailed analysis, and to attribute success criteria to fully viewed videos, average time spent and completed ads. Tie it to your Audience Manager segments to gain a better understanding of your users and their behaviors and characteristics, for better recommendations and targeting.

The video solutions not only measure vital video delivery metrics related to QoS, such as dropped frames, time spent buffering, and average bitrate, but they can also be combined with your website or app data to visualize the flow of the customer and their interests to better be able to make recommendations and personalize their experiences through the Adobe Experience Cloud.

Documents
adobe-analytics-for-video-solution-brief-ue_v5.pdf
Adobe Analytics for Video Measurement 1-pager.pdf
Installation instructions:
Adobe Analytics for Video Extension Launch by Adobe Documentation.pdf

Email
customercare@adobe.com

URL
https://docs.adobelaunch.com/extension-reference/adobe-analytics-for-video-extension

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