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Data Loader
Accutics

Import cost, clicks & views from any marketing platform (AdWords, Bing, facebook, etc.) to Adobe Analytics or your DW daily. View ROAS and CTR on campaign/keyword level.

Import cost, clicks & views from any marketing platform (AdWords, Bing, facebook, etc.) to Adobe Analytics or your DW daily. View ROAS and CTR on campaign/keyword level.

Overview:
Having all your marketing data in one place gives you a complete performance overview for your online activities in Adobe Analytics. No need to log into multiple platforms and combine conversion and cost data in spreadsheets. With our Data Loader your marketing data will automatically be imported to Adobe Analytics, daily. The result is always up-to-date ROI reports.

Integrations:
We connect to any advertising platform that exposes an API and extract the data you wish. The most popular sources include AdWords, Bing, Yahoo and Facebook. We cover sources within the different channels, covering SEM, Display, Social, Affiliate and Email. A favorite report is to extract cost, clicks and views on account, campaign and keyword level and import the data to Adobe Analytics.
This allows you to do calculated metrics for ROI, RPC, CTR, CPC, etc. on various levels for all your channels and courses.

Using a Data Warehouse? Let us know the destination we will make sure to upload the data there as well.

CRM and Offline Data:
If you let us know where to extract the data from, we will handle the import to Adobe Analytics and/or your Data Warehouse. By having this data combined with your conversion and traffic data allows for valuable segments and analysis.

Transformation:
Using different currencies in your e.g. SEM platform and Adobe Analytics? No problem! Our transformation engine can do real time currency conversions.
To keep consistency, we can split and extract specific values, upper/lower-case and much more to import the data in the format exactly as you want.

Grouping levels:
Using our Data Loader in combination with our Campaign Manager and automatic campaign classifications (SAINT), will automatically group your advertisement data on the levels defined by the classifications. As a result, you will be able to view your data and ROI calculations on e.g. channel level and break it down on your various sources.

Installation instructions:
Accutics Data Loader hand-out.pdf

Email
support@accutics.com

Phone
(+45) 26 18 14 02

URL
http://www.accutics.com

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