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Interest Analytics Platform
Affinio

Affinio uses machine learning coupled with rich interest & affinity data to reveal hidden, naturally-forming clusters of like-minded people within any target audience.

Affinio uses machine learning coupled with rich interest & affinity data to reveal hidden, naturally-forming clusters of like-minded people within any target audience.

Affinio's Interest Analytics Platform reveals hidden audience insights at scale. Designed for the enterprise, the solution turns incomprehensible amounts of consumer data into actionable insights. Our unsupervised clustering technology segments users into interest-based segments based on the commonalities they share.

These insights empower organizations to:

Uncover hidden audience segments at scale:
Affinio reveals naturally-forming interest-based clusters inside any audience. Gain a deep understanding of your audience's interest & affinities in an easily understood & visually appealing dashboard.

Gain a deep understanding of your audience's interests & passions:
By aligning your brand to the things your audiences truly care about, their interests and passions, you'll ensure your marketing, content, media, and delivery are all relevant and identify opportunities for new revenue streams you never knew about.

Generate data-driven strategies that deliver results:
When you lead with an audience-first approach using Affinio, there is no guesswork in identifying the right strategies and tactics that will deliver results. From more informed media spends, to targeting groups based on where they consume content or what content they share, you can be sure you've made taken the right approach based on the data from Affinio's audiences.

Documents
Affinio_General_One_Pager.pdf
Affinio_Interest-Analytics-for-CG.pdf
Affinio_Interest-Analytics-for-Media-and-Entertainment.pdf
Affinio for Retail.pdf
Installation instructions:
AudienceManager Destination

Email
adobesupport@affinio.com