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TV Push2Web Service
Data Croft

Real-time integration of all your TV-spot information into Adobe Analytics: Compare marketing channels, create a TV audience, increase efficiency of marketing activities.

Real-time integration of all your TV-spot information into Adobe Analytics: Compare marketing channels, create a TV audience, increase efficiency of marketing activities.

The aim of our TV Push2Web Service is a real-time integration of your TV-spot information into your Adobe Analytics account/report suite.

Available TV-spot information: e.g. region, channel, broadcast program, genre, ad-name, number of airings, ad-position, ad-length, etc.

Via this integration the on-site behavior of users, that entered the client`s website during a TV spot, will be measureable for all existing metrics and conversion goals and comparisons to other traffic sources/channels will be possible. The integration can also be a step of data enhancement of the Adobe Analytics data for following analyses based on raw data (attribution, media-mix-modelling, etc).

Installation instructions:
Datacroft TV Push2Web Service Installation Guide.pdf

Email
tv2web-support@datacroft.de

Other information:
Please contact us at tv2web-support@datacroft.de in order to talk to us about your specific requirements for an individual tool setup.

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