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Decibel Connector for Adobe Target
Decibel Insight

Decibel's integration with Adobe Target unlocks intelligent experience data for your Adobe audience segments - enabling you to fix user experience issues on your website.

Decibel's integration with Adobe Target unlocks intelligent experience data for your Adobe audience segments - enabling you to fix user experience issues on your website.

Integrating Decibel with Adobe Target provides marketers with a whole host of smart new qualitative experience data upon which to judge the performance of test variants and personalized audience segments.

Decibel's Digital Experience Score (DXS), for example, automatically rates the quality of customer experiences across your Target Experiences. It can be broken down into the five pillars of digital experience – user frustration, engagement, navigation, as well as technical and form experience scores – and tracked over time. This qualitative data at quantitative scale gives digital teams unprecedented access to insights about customer experiences and behavior.

What's more, Decibel automatically ranks by significance the experience issues your audience segments face – from lack of engagement to erratic mouse movements – meaning businesses know exactly where and how to focus their efforts.

Documents
Decibel_Insight_Case_Study_EducationFirst.pdf
Installation instructions:
AdobeTarget_Decibel_integration.pdf

Email
hello@decibelinsight.com

URL
https://www.decibelinsight.com/

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