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Marketo Web Personalization
Marketo

Marketo is the platform of choice for B2B marketers looking to drive business growth by personalizing complex buying journeys and uniquely aligning marketing and sales.

Marketo is the platform of choice for B2B marketers looking to drive business growth by personalizing complex buying journeys and uniquely aligning marketing and sales.

Marketo Engagement Platform simplifies how you plan, orchestrate, and measure engagement with customer and prospects at every stage of their experience.

Marketo's Web Personalization JavaScript supports the Web Personalization and ContentAI products and contains capabilities for AI-powered personalization for web and campaigns that are unique for B2B customers. Firmographic data for anonymous visitors and Marketo data for known contacts increases the effectiveness of AI-powered personalization and content suggestions surfaced to marketers.

The Adobe Launch integration enables customers to seamlessly deploy standard Marketo Web Personalization JavaScript to their website.

Note: This integration currently only supports the default configuration of Marketo Web Personalization. Customizations are not currently supported.

Value of Integration:
1. Faster Deployment - easily browse, configure, and deploy Web Personalization and ContentAI without adding code directly to pages
2. Unified Integration - integrate the data and functionality of Web Personalization and ContentAI in concert with other data collection technologies
3. Automated Implementations - automatically deploy Web Personalization and ContentAI on new domains and sites
4. Complete Control - publish only what you intend by bundling the rules, data elements, and tags that make up a library with built-in rights management

Installation instructions:
Launch by Adobe Extension

Email
support@marketo.com

Phone
+1.877.270.6586

URL
http://developers.marketo.com/javascript-api/web-personalization/

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