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See the installation tab below to learn how to acquire this extension.
Only a user with rights to “Manage Extensions” in Experience Cloud Launch can install it.
Channel Source Identifier (CSI)
Evolytics

The Channel Source Identifier (CSI) allows you to immediately identify and act on traffic source data while a visitor is still on your website.

The Channel Source Identifier (CSI) allows you to immediately identify and act on traffic source data while a visitor is still on your website.

Traffic comes to your website through various channels - organic search, paid search, social media, email, and other marketing efforts. Currently, channel identification occurs after the visit ends in tools such as Adobe Analytics and Google Analytics. Unless you write substantial custom code to identify channels sooner, you're missing valuable opportunities to act on channel info while a visitor is still on your site.

To confront the challenge of identifying channels during a visit rather than after a visit, Evolytics created the Channel Source Identifier.

Features
The Channel Source Identifier (CSI) classifies seven common traffic channels and provides an intuitive interface to add more. The pre-built channels are: Email, Paid Search, Banner Ads, Natural Search, Social Media, Internal Domains, and External Referrers. The channels are also customizable. You can add more traffic channels, and also modify or disable existing traffic channels.

You can also tailor the run order priority to your needs. Simply drag traffic channels to determine the order in which they should be evaluated.

The CSI extension creates three brand-new Data Element Types: Channel, Campaign and Referring Domain.

Benefits
CSI gives you the power to trigger logic based on the inbound traffic source, providing real-time precision in your Adobe Launch implementation.

For example, you can:
- Fire specific media pixels based on the marketing tactic driving the traffic.
- Define real-time audiences based on traffic channel for A/B testing or personalization.
- Align traffic channel data across different platforms such as Adobe Analytics, Adobe Audience Manager, or other analytics and marketing tools.

Documents
Channel Source Identifier Extension.pdf

February 2019 - Initial release of the Channel Source Identifier extension v1.9.5

Installation instructions:
Launch by Adobe Extension

Email
adobe@evolytics.com

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