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Demandbase for Analytics
Demandbase

Demandbase helps B2B Marketing Cloud users better measure, attract, engage and convert target accounts. We connect all your digital programs with a focus on the accounts

Demandbase helps B2B Marketing Cloud users better measure, attract, engage and convert target accounts. We connect all your digital programs with a focus on the accounts

Demandbase helps B2B Marketing Cloud users better measure, attract, engage and convert target accounts. We connect all your digital programs with a focus on the accounts and company segments that you care about most, and that your Sales team can close. Demandbase integrates seamlessly into Adobe Analytics to give you detailed company attributes on your website visitors. You’re able to analyze traffic by Industry, Revenue, or Customer Status. You can get deep insights on how well you’re attracting, engaging and converting your specific B2B audiences, and see what might not be working.

Demandbase plugs right into Adobe Experience Manager to fuel intelligent B2B website personalization. With company identity on all your visitors you can personalize the website experience for the large portion who were previously anonymous, and make sure they’re engaging with the content that will move them along the buyer’s journey.

Demandbase works in Adobe Target to power B2B content targeting and focused testing for company visitors and B2B audiences. You can A/B test offers and promotions to different industries, business sizes, customer accounts, and more, to determine the messages that work best. Demandbase helps you make sure you’re testing and targeting content to the website visitors that matter most and will drive actual business. With the perfect storm of Adobe Marketing Cloud and Demandbase, you’ll be in a powerful position to bring innovation and growth to your business.

You’ll have the tools to efficiently and effectively deliver world-class marketing programs, and the connected account lens to drive a tailor-made B2B strategy. From first-touch advertising to website engagement to sales pipeline, your marketing programs will bring the rain!

Learn more at http://www.demandbase.com

Documents
DB_adobe_booklet_final.pdf
Installation instructions:
Analytics Data Connectors Wizard

Email
jfewless@demandbase.com

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