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Factual Geopulse Audiences
Factual

The way people behave in the real world can reveal more about their needs and desires than online browsing behavior alone.

The way people behave in the real world can reveal more about their needs and desires than online browsing behavior alone.

The way people behave in the real world can reveal more about their needs and desires than online browsing behavior alone. But targeting is only as good the data it’s based on... Factual’s Geopulse Audiences let you target based on people’s real world behavior using the best data available in mobile marketing. Geopulse Audiences are built from Factual’s first party data and proprietary technology. Our Location Validation Stack helps ensure that mobile user location data is accurate and precise. Our first party Global Places data, which includes over 100 million locations across 52 countries, provides the context needed to turn location data into actionable, high-performing audiences. And Factual’s Observation Graph technology analyzes over 200 billion monthly observations from mobile device users, yielding unique contextual understanding of their real world behavior. With Factual, you can capitalize on the power of location to reach the right consumers with the right message, every time. Explore Factual’s Geopulse Audiences in Adobe Audience Manager today!

Documents
Factual Geopulse Audiences.pdf
Factual - Geopulse Audiences Guidebook.pdf
Installation instructions:
AudienceManager Marketplace

Email
strategy@factual.com

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  • Factual
    Factual is a location-based data provider of geo-fencing and POI data providing audience insights, post campaign foot traffic studies, and location data for targeting users based on where they travel.