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DoubleClick Connector for Adobe Analytics
Google

DoubleClick Campaign Manager simplifies advertising campaign management, from media planning to reporting.

DoubleClick Campaign Manager simplifies advertising campaign management, from media planning to reporting.

Advertisers and agencies are continually seeking to improve their understanding of the digital marketing environment and especially their return on advertising spend. Although advertisers, agencies, and publishers all possess individual tools to help accomplish these objectives, manually aggregating data from disparate data systems and processes can limit the effectiveness of online marketing campaigns, resulting in less-than-optimal campaign performance, data discrepancies, and confusion. The DoubleClick Campaign Manager integration (formerly DFA Genesis integration) solves this problem by using Adobe Marketing Cloud Exchange to pass DoubleClick Campaign Manager data automatically to Adobe Analytics.

Documents
dfa_data_connector.pdf
Installation instructions:
Analytics Data Connectors Wizard

More By This Producer:

  • Google
    DoubleClick Campaign Manager allows Adobe Audience Manager (AAM) customers to deliver personalized experiences using audience segments and attributes created in AAM.
  • Google
    Google ad manager is Google's ad exchange.  They are the largest display inventory source in the programmatic ecosystem with many billlions of transactions daily.
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