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iBehavior Data Cooperative
iBehavior

I-behavior is a data coop of transaction data across retail, finance, insurance, magazine, and B2B.

I-behavior is a data coop of transaction data across retail, finance, insurance, magazine, and B2B.

KBM Group's iBehavior data cooperative includes purchase transaction data from its more than 2,800 multi-channel merchant members, representing $465 billion in purchases made by over 190 million U.S. Consumers. This predictive data is now available for targeting online audiences.

Installation instructions:
Installation Instructions for Adobe Ad Cloud

Email
help@i-behavior.com

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    iBehavior integrates user-level (non PII) data with the Adobe Audience Marketplace, a private data marketplace connecting advertisers, data providers and content publishers.